INFOSEEK CORPORATION ADVERTISING RATE CARD No. 7, Rev.1 02/18/98 Thank you for your interest in becoming an Infoseek advertiser, rated the #1 Search Engine on the World Wide Web by Internet World and PC Computing. As you may have heard, Infoseek launched a completely new service in late October! With 15 new "Channels" and many other enhancements, Infoseek is sure to continue the rapid growth that has made it the Internet's second largest navigation service. Currently, Infoseek serves an astounding 300 million pages a month. For more information on Infoseek's new service, please see the press releases below. The new service has also led to the creation of many powerful new advertising and sponsorship opportunities, so be sure to contact your Infoseek representative for details. We will be happy to assist you in creating the most effective program for your advertising investment. Basic advertising information is provided below. We look forward to hearing from you. ==================================================================== All advertising programs are based on a 4 week period. ==================================================================== AD SALES CONTACTS For General advertising sales inquiries, please contact: Jason Dale, Sales Associate jcdale@infoseek.com (408) 543-6993 Regional Ad Sales Offices: Director Advertising Sales / Operations Corporate Headquarters, Sunnyvale: Bart Woytowicz bart@infoseek.com (408) 543-6779 New York Sales Manager: Robert Formentin rforment@infoseek.com (212) 672-2540 Director of Western Sales, San Francisco: Dan Aldrich aldrich@infoseek.com (415) 908-1220 Southwest Sales Manager, Los Angeles: Genette Davis gdavis@infoseek.com (310) 318-9873 Southeast Sales Manager, Atlanta: Margaret Nemec mnemec@infoseek.com (770) 495-1713 Midwest Sales Manager, Chicago: Nancy Burstein burstein@infoseek.com (312) 840-8290 International: International Sales Manager Amanda Brand abrand@infoseek.com (212) 672-2542 ==================================================================== Infoseek Rate card No. 7 Effective January 1, 1998 Run-of-Site Rotations Ad banners rotating throughout all areas of Infoseek. Minimum monthly investment: $2,500. Gross Costs Per M Impressions 1 mth 3 mths 6 mths 9 moths 12 mths 1 - 249,000 $29 $28 $27 $26 $25 250,000 - 499,000 $28 $27 $26 $25 $24 500,000 - 999,000 $27 $26 $25 $24 $23 1 mm - 1,999,999 $24 $23 $22 $21 $20 2 mm - 2,999,999 $22 $21 $20 $19 $18 3 mm - 4,999,999 $20 $19 $18 $17 $16 5 mm plus $18 $17 $16 $15 $14 ==================================================================== Channel Rotations Ad banners appearing when users request pages from any of Infoseek's 15 Channels. Minimum monthly investment: $2,000. Automotive/ Business/ Careers/ Computer/ Entertainment/ The Good Life Health/ Internet/ Kids & Family/ News/Personal Finance/ Real Estate Shopping/ Sports/ Travel Gross Costs Per M Impressions 1 mth 3 mths 6 mths 9 mths 12 mths All Impressions $50 $49 $48 $47 $45 ==================================================================== Key Word Rotations Ad banners that appear as the result of a specific key word search. Minimum monthly investment: $1,000. Gross Costs Per M Impressions 1 mth 3 mths 6 mths 9 mths 12 mths All Impressions $60 $59 $58 $57 $55 Company Names: Companies have the first right to ownership of their own trademarked company name. ==================================================================== Domain & Platform Targeting Allows advertisers to target audiences by the "domains" from which their browsers originate. This includes general domains such as .com, .net, .edu. and .gov, or domains for specific countries allowing international targeting. Advertisers can also target to the user's operating system platform, such as Windows 95 or MacOS. Domain and Platform targeting can only be used with Run-of-Site targeting, not in combination with other targeting types. Impressions Premium All Run-of-Site impressions 25% ==================================================================== Ultramatch ClickSeek Ultramatch ClickSeek utilizes Infoseek's proprietary behavioral targeting technology to seek out the most responsive audience for you banner advertisement. Each Ultramatch ClickSeek campaign is followed with an informative Ultramatch Behavioral Report highlighting the behavioral groups that were the most responsive to your banners. Minimum monthly investment: $1,000. Gross Costs Per M Impressions 1 mth 3 mths 6 mths 9 mths 12 mths All Impressions $60 $59 $58 $57 $55 ==================================================================== Banner Testing with Ultramatch Behavioral Reports The smartest banner testing on the Web. Advertisers testing creative executions on Infoseek learn not only which banners perform the best, but what types of consumers respond to specific banners. Ultramatch Behavioral Reports provide this valuable information at the completion of a test period. Net Cost Per Report Ultramatch Behavioral Reports $1,100 ==================================================================== Content Partnerships and Non-Banner Opportunities Infoseek offers "beyond-the-banner" opportunities for advertisers seeking new ways to build relationships with consumers, build brands, and distribute content in Infoseeks heavily trafficked, yet targeted channel environments: Anchor Partnerships "Anchors" are the primary partners on Infoseek channels. Anchors benefit from dominant branding throughout a channel in addition to the prominent integration of their "best-of-breed" content on a channel home page. Spotlights Branded content opportunities located on channel pages below the channel home page. Spotlights receive highly visible positioning above the "fold." Content must be approved by Infoseek's editorial staff. Home Page Buttons Advertisers seeking broad audience coverage and branding opportunities on the Internet will benefit from an investment in one of two buttons located on the upper right corner of the Infoseek home page. For more information on these valuable opportunities, please contact your Infoseek representative ====================================================================== Advertising File Limitations Infoseek will accept no advertising banner files larger than 10k, and we strongly urge all advertisers to use files no larger than 7k to make sure they appear quickly and are read by as many people as possible. ====================================================================== Tag Lines Infoseek will deliver along with banner ads a 12-word tag line composed by the advertiser. Tag lines appear below the ad banner, and due to space limitations, must be 12 words or less and may not exceed the borders of the banner Infoseek reserves the right to edit any copy of the tag line until it conforms to these specifications. ====================================================================== Banner Size Specifications Banner dimensions are: 468 pixels wide by 60 pixels high (exactly). Your banner will be hyperlinked to an address of your choice. Please send your banner image in GIF (filename.gif) format to Infoseek by attaching it to an e-mail message. All GIF banners, animated or static, must be interlaced before sending. In the text of the e-mail message (not the attachment), please specify the connecting URL/http address to link to your advertising banner. Please specify which words on your banner you want linked to this URL/http address. In this e-mail, you should also include a 12-word underlying tag line to be placed under your banner. Send to: ads@infoseek.com ====================================================================== Each advertiser may run a maximum of three (3) separate banners at any one time during their contract. Up to three (3) additional banners may be added at five hundred dollars () per banner. Please make sure we have at least two (2) days notice before you need your banner changed. ====================================================================== Advertisements are subject to the terms and conditions of Infoseek's applicable standard advertising agreement. Infoseek reserves the right, in its sole discretion, to refuse or cancel any advertisement. Prices, terms, and specifications subject to change without notice. Ver 7.0 (2/12/98) ====================================================================== INFOSEEK LEADS IN INTERNET AD REVENUE -From January to May 1997, Infoseek has remained among the top three Web sites for advertising revenue on the Internet, leading both Excite and Lycos. Source: Jupiter Adspend Volume 17, may 1997. INFOSEEK A LEADER IN CONSUMER TRAFFIC: - @Plan Research states that Infoseek leads both Excite and Lycos in total audience traffic. Source: @Plan. Ver 1.0, Summer 1997. - Media Metrix states that Infoseek is the second largest navigation site used in the workplace, leading both Excite and Lycos. Source: Media Metrix, August 1997. ====================================================================== WHAT PEOPLE ARE SAYING ABOUT INFOSEEK. . . THE WASHINGTON POST (Oct. 24, 1997), - regarding Infoseek's new service, launched October 19th... "...gasp! - actual functional enhancements! One, the site does a much better job of suggesting categories in its Web-site directory that match your search. Two, it now sorts search results by Internet domains, so if the words you searched appear 60 times on boring.com's irrelevant site, you only see the site once. If a site looks relevant, click "More results from this site" to see what else is there. This is a huge time-saver. PC COMPUTING Five Star, Excellent rating, February 1997 "Aimless Web wandering is fine, but if you're on a mission try the totally revamped Infoseek. It has merged four search engines into one integrated tool that's accurate, current, comprehensive, and superfast. INTERNET WORLD "I'm always amazed at how much better Infoseek is that the other search engines. While other search sites will list a hodgepodge of loosely related matches, Infoseek consistently hones in on the most relevant sites." January 1997. WEBMASTER Regarding Infoseek Ultramatch(sm). "In a nutshell, Infoseek can now know - without violating users' privacy - what users like and what kind of ads they are most likely to click." "The result for the advertiser is less waste. You buy 1 million ad impressions and you get 1 million people who are likely to be interested in your products and services." July 1997 COMPUTER CURRENTS INTERACTIVE "For any word searches...Infoseek is the best, in my opinion. While I don't have any scientific stats to prove it, my feeling is with Infoseek, I get exactly what I need more often that with other search engines. To me, the number of documents returned is not as important as the relevance of those documents, and that's where Infoseek shines." January 1997 PCWEEK "Major changes to the Infoseek Corp. World Wide Web site have moved it beyond a simple search engine to a full service Internet information source, stealing the spotlight from the competition. Its extensive new features make it the most fully equipped search site PC Week Labs has seen." December 9, 1996. USATODAY USA Today reported "overwhelming praise" for Infoseek.Those surveyed found Infoseek to be more visually appealing and useful than either Yahoo! or Excite. December 1996 MACWORLD ONLINE "The present champion of hit quality is Infoseek's new Ultra site ... Based on this search, I'd give Infoseek an A+ for the timeliness of its information, followed by Excite (C), HotBot (C-), Lycos (D-), and Magellan (D-). AltaVista, OpenText, WebCrawler, and Yahoo failed this test entirely." December 1996. FAMILY PC ON THE WEB "The Infoseek Guide drew rave reviews from family testers for just about everything we were evaluating-- speed, scoring system, customization, searching tips, and more ... It was very easy to use, the matches were great, and the scoring system was very useful." September 1996 ===================================================================== Infoseek Press Release on New Product Launch: Infoseek Launches New Service Featuring Intelligent Channels Oct 20, 1997. Infoseek Corporation, (Nasdaq: SEEK), today unveiled a new version of its award-winning search and navigation service, adding "intelligent Web channels" that completely integrate superior search results with relevant content, products, services and communities. "Just providing results to a search is no longer enough," said Infoseek President and CEO Harry Motro. "Infoseek has raised the bar and we intend to continue to innovate to provide consumers with the best offerings on the Internet." "For Infoseek our new service (http://www.infoseek.com) represents a significant step forward," Motro continued. "It should accelerate our participation in the growth of the online media market, provide targeted reach for our advertisers and enable us to form valuable partnerships that benefit our users. Web surfing should be enlightening and entertaining, not a burden. Infoseek is making this dream a reality." INTELLIGENT CHANNELS In an innovative twist, Infoseek has added "intelligent channels" to its other popular search and navigation services. By dynamically wrapping relevant content around search results, these channels will greatly increase the likelihood that users will find what they are looking for on the vast and often overwhelming World Wide Web. Infoseek's revamped service features 15 easy-to-navigate, intelligent channels that bring together the best topical information, services, products and communities on the Web. Each intelligent channel delivers the most comprehensive, timely material available on the Internet, including up-to-the-minute editorial content, personalized news headlines, live sports scores and stock quotes. Infoseek has signed agreements with more than 50 content and service partners as part of its drive to aggregate the best topical information within its new offering. A user experiences the Infoseek difference from their very first query. When a consumer searches "fixed rate mortgages," for example, he or she will arrive at a results page that has been wrapped in real estate related content. Infoseek's approach is unique in recognizing and dynamically tying precise search results with relevant content and services featured in the appropriate subject channel. In this example, the consumer sees intelligent channel content including real estate mortgage calculators, related sites and content, news, chat and classifieds listings. Each channel contains content, information, products and services that are hand-picked by Infoseek's editorial staff and supplied by best-of-class partners. Infoseek's intelligent channels include: RESULTS CLUSTERING Consistently noted for its ability to return more relevant search results, the new version of Infoseek contains a significant new "results clustering" feature which makes it even more likely that a user will not be deluged in repetitive search results. "Our proprietary 'results clustering' technology rolls up all the pages within a site that match your query into a single entry," explained Leo Jolicoeur, VP Product Development and Business Operations. "Our goal is to eliminate the clutter that's often an annoying byproduct of Web searches. For instance, a search for 'San Jose Sharks' will list only one reference to the Sharks' home page as a top search result. If you want more information about that site, clicking on the 'more results within this site' link below the reference will list the 122 other pages within the Sharks site that were found. Most other competitive services will individually list each of the 122 pages, thus filling results lists with duplicate site references." Jolicoeur continued, "Infoseek is designed to offer a much greater likelihood that consumers will find exactly what they are looking for and not get drowned in a sea of repetitive links." CREATING COMMUNITY Infoseek's new service allows consumers to use the information gathered from a search to interact with users of similar interests and purchase goods within the site through features such as chat, bulletin boards and transaction-based Web sites. For example, a consumer who is interested in purchasing a Saturn automobile can conduct an online search, compare notes with Saturn drivers in Infoseek's automobile chat room and even purchase a Saturn through Auto-By-Tel, a leading Web site for evaluating and making car-buying decisions. Community-based services provided by chat and personal messaging leaders Talk City and PeopleLink add personal richness to the service. "These features enable people to share and evaluate information with others with similar interests," said Jolicoeur. "We're committed to providing the best information solutions to our consumers, and community services are becoming an important part of the total navigation experience." A NEW WEB EXPERIENCE Taken as a whole, Infoseek's new service provides a new Web experience. "Our goal has always been to take the complexity out of the Internet by providing the average, non-technical consumer with an easy way of finding information on the Net," Motro explained. "We now offer users an integrated experience that combines the best search engine with intelligent channels and links to related online communities. We believe this service will radically improve the relevance and value of a user's online experience and help fulfill the Net's true potential to enlighten, entertain and connect people." ====================================================================